Freshness

When it comes to whether or not the donuts come out fresh, Krispy Kreme has typically been the leader in this category. Not only do many stores have the conveyor belt of fresh made donuts rolling around the store, but you can also see employees switching out donuts if they have been sitting there a while. At Dunkin Donuts there is no telling how long those donuts have been sitting there. They could have been there the entire day, and when you buy it it'd just taste stale and unpleasant. So when it comes to the freshness of the donuts, Krispy Kreme wins the round.